This weekend, Chris Pautsch and I are attending SXSW Interactive in Austin, TX. We're here to promote our abilities, network with notables in the industry, and learn as much as we can while at the conference for interactive software, design, usability, and business strategy.
We'll be posting observations and knowledge that has direct applicability to our customers' businesses, and we'll also be taking what we learn back into the organization to stay cutting edge with the services we provide.
If you want to interact with us directly while at the conference, feel free to talk to us on Twitter. Make sure you follow @KeyLimeTie, but also follow @ChrisPautsch and @TimCourtney directly. Finally, if you want the full volume of my personal live-tweets, I've set up @TimCourtneySXSW so as not to annoy people who follow me and aren't interested in the conference.
Here are some of the things we're focusing on at the event:
- Changing user interfaces. We're actively looking at what people are saying about the iPad, tablet PCs, mobile phones, and even purpose-built devices. As these new devices are becoming more mainstream, new ways of interacting with customers are emerging. We see the iPad as much more than a personal productivity and entertainment tool; it's a platform that will provide better ways to meet customers' needs where they are and when they need service.
- New Technology: Augmented Reality These applications have been talked about for some time and are just now coming into the mainstream. They can be as simple as a heads-up display on a fighter jet or a car to a mobile application that displays a virutal object superimposed over a video of the area directly in front of you. Companies can use augmented reality for advertisements, navigation, complex task support, and in industrial or architectural settings to name a few (source: Wikipedia). For an example, see ReadWriteWeb's writeup on Chevy's Augmented Reality iPhone app at SXSW.
- Making Sense of it All. Because we live on the web every day, we know there's no shortage of information being passed about new technologies, especially regarding hot topics like social media. But what does it all mean? How does it apply to you, whether you're a business unit within a large enterprise or a small-midsize company? Depending on what you do and who your customers are, you can adjust your focus on the tools that will garner the most impact. We'll listen keenly on how some these hot tools are proving useful for different types of people, and for whom they're not useful.
If you're a KeyLimeTie customer reading this, we believe in being a go-to resource on interactive web technology at the same time as being your preferred web and software developer. We're focusing our time at SXSW to equip us to do that even better.
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