If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience.

The update makes it easier for users to interpret the data and includes great visuals to display user interactions and total reach of the content.   One of the new data points ‘People Talking About This’, informs page admins the number of people who created a story about your page. 

Upon initial login, page admins will be alerted to take a 5 step tour of the new layout and get themselves familiar with the new data. If you have already “skipped” the tour or want to take it again it is always available to you from the settings dropdown in the top right corner.   

Below is a quick snapshot of some of the new data and graphs that Facebook provides.
When a page admin initially logs into Facebook Insights the ‘Important Metrics’ are displayed with a graphical representation below.

Like the old Insights, the basic metrics will continue to be displayed, but modified with cleaner and easy to comprehend graphs. New data and graphs include how many people are talking about your page and the viral reach that the content is creating.

Like in the previous version, users are still able to export their data, but only as far back as July 19th and users can only filter data for a span of 89 days. It’s still uncertain if the date range will expand going forward, but either way the updated reports are a nice feature to allow admins a way to verify their social media efforts are targeting the right audience.

If you have any stories or tips on using the new Insights, please share them in the comments section below.

Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network.

How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a link to the current web page. For website owners, the Send Button makes it much easier for visitors to share your content directly with the people who are most interested.

KeyLimeTie is integrating the Send button on applicable websites moving forward. Can you think of ways your web visitors could benefit from this new feature? If it's been a while since you have refreshed your website, and you're looking to take advantage of social sharing and social media to promote your offerings, give KeyLimeTie a call at 630.598.9016.

Community Pages show up in search results alongside fan pages, such as these for BP on Facebook.

Facebook "Community Pages" have added new ways for people to connect around interests, but at the same time they pose a potential threat to your company and your brand. How so? They create public pages (that nobody owns) around any common interest people have added to their profiles (for example, music artists, movies and products). If you manage a popular brand, don't be surprised if you find pages on Facebook with your product or company name on them, displaying content you didn't write and can't edit to your liking.

Like it or not, the days of completely owning your own message are gone. You can't hide behind press releases or your own claims anymore, especially if your company and your products get a lot of attention. Networked customers and stakeholders who have an opinion about you—positive, negative and all shades inbetween"will find each other. Today, your brand has evolved into the sum total of your customers' and stakeholders' thoughts about you, as shared on the web.

How do Community Pages work?

Facebook says they aim to make each Community Page "the best collection of shared knowledge on [this topic]". They do this by bringing in the topic's Wikipedia article along with recent posts mentioning the subject. This means whatever people are saying about the area of interest—good or bad—has the potential to get aggregated. Read Facebook's blog post on the topic for a full understanding of how this works.

Read About What is at Stake

If you represent your company's image or if you are involved in corporate communications of any kind, take the time to fully understand this trend. John Bell says Facebook Community Pages are no big deal once you accept what they are. Invest the time to read his article for an analytical perspective. Once you've read that, study Jeremiah Owyang's matrix on how Facebook Community Pages impact brands and consider the advice he brings as a seasoned analyst.

Example: BP on Facebook & Boycott BP Pages

Take BP for example. When you search for BP on Facebook, you'll see a list similar to the one on the right. The first result, "Boycott BP," is a Fan Page, or a page that a user created and owns. The fourth one, an Organization page, is a Community Page. It shows the Wikipedia summary for BP and aggregated user posts on the company—all negative, given the recent oil spill in the Gulf of Mexico.

Your Words and Actions Matter

While you never can insure against a coordinated social media attack, you can take action and do a few things consistently that earn respect and loyalty from your customers:

• Deserve the trust you seek by being honest. Transparency doesn't mean showing all your cards, but it does mean telling the truth about the claims you make.
• Demonstrate expertise. Build trust by showing your competency through how you interact socially on the web and through the content you produce about your product and industry.
• Demonstrate your commitment to your customers. Follow through on the promises you make both privately and publicly. By doing so, you'll give them every reason to speak well of you, and no reason to speak ill.
• Empathize with them. Even when people have bad experiences with your product or service, a little empathy goes a long way. See the problem from their perspective as you resolve it by doing the first three things.

The Best Defense is a Good Offense

You can pre-empt bad PR by creating your own advocacy program of engaged customers who promote you online. Jeremiah Owyang outlines how with this handy checklist.

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Reclaim Privacy's tool shows Green for secure privacy settings and Red for insecure ones.

Facebook has taken a lot of heat in the last couple weeks on privacy issues. New defaults mean a lot of the information you share is public. While you can control all of this, the control panel is complex and confusing.

Are you concerned about your own privacy on Facebook? We recommend you use this handy tool provided by ReclaimPrivacy.org to check how secure or insecure your profile is based on your privacy settings. When your settings are insecure, it even links you right to the relevant privacy settings page so you can make the changes right away.

Do This Now

• Visit ReclaimPrivacy.org and follow their simple instructions for checking your Facebook privacy settings. I did this and it took me just a minute or two to read the steps, install the bookmarklet, visit Facebook and see what I was leaving exposed. My profile was pretty locked down already, but I did leave one thing open.
• Share it with your friends. The Facebook privacy settings are confusing, even if you're computer-savvy. This tool helped me, and it will help many others understand what they are and aren't sharing.

Get Updates from KeyLimeTie
Please follow @KeyLimeTie on Twitter or "Like" us on Facebook. We do our best to share useful information about the web, enterprise software, mobile technologies and how you can practically use social media for business.